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Effective Date: September 30, 2021
This privacy policy describes the personal data collected or processed when you interact with HighPeak, including through our websites, digital experiences, mobile apps, stores, online or offline events, or one of our other products or services, all of which are part of the HighPeak Platform (“Platform”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data, and how you can contact us.
WHO is Responsible for Processing Your Personal Data?
HighPeak, LLC. (referred to as “HighPeak”, “our”, “we” or “us” in this privacy policy).
WHAT Personal Data Do We Collect, When, and From What Sources?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform.
This personal data includes your:
We collect additional personal data from you to enable particular features within our Platform. This personal data includes your:
When interacting with our Platforms, certain data is automatically collected from your device or web browser, as further described below in the section titled “Cookies and Pixel Tags.” This data includes:
We do not knowingly collect personal information online from children under the age of 13.
TOOLS to Manage What Personal Data We Collect
When using our Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your address or to send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device.
In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.
WHY and HOW Do We Use Your Personal Data?
We use your personal data in the following ways:
To Provide the Features of the Platform and the Services You Request
When you use our Platform, we will use your personal data to provide the requested product or service. For example, if you make a purchase on HighPeakCo.com, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
If you use our Platform to make an order, we will collect this personal data and store it so in case of fraud we have the information needed to file a claim with the credit card companies.
In many cases, to use particular features within our Platform you may need to provide HighPeak with additional data or additional consent to use particular data in a certain way.
To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
If you are an existing customer of HighPeak (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar HighPeak products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.
We may use the information that you provide to us as, well as information from other HighPeak products or services such as your use of HighPeak's Platform to personalize communications and advertisements regarding our products and services that may be of interest to you. For registered users, this may include data collected from your interactions with our Platform that are associated with your account across devices.
To Operate, Improve and Maintain our Business, Products and Services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.
To Protect Our or Others' Rights, Property or Safety
We may also use personal data about how you use our Platform to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
For General Research and Analysis Purposes
We use data about how our visitors use our Platform to understand customer behavior or preferences. For example, we may use information about how visitors to HighPeakCo.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.
Other Purposes
We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
HighPeak's Sharing
HighPeak may share each of the categories of personal data we collect with the following types of entities for the business purposes described:
We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
We do not sell your personal data.
Your Sharing
When you use certain social features on our Platform, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your HighPeak activity. We encourage you to use the tools we provide for managing HighPeak's social sharing to control what information you make available through HighPeak's social features.
PROTECTION and MANAGEMENT of your Personal Data
Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof.” You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us. Contact details, a link to the webform for these requests, and reported metrics on consumer requests, can be found in the “Questions, Feedback and Metrics” section below. We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems. You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf.
HighPeak collects information, which may include personal data, when you use our Platform. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
Some advertising and technology partners may also collect personal data when you use our Platform. These partners have committed to act as service providers on HighPeak's behalf and have committed to only use your personal data for HighPeak's purposes as described in this policy.
In some instances our Platforms allows you to log-in with or connect your HighPeak account with a third-party social media or partner account. If you do so, your use of their technology within our Platform is subject to their terms and policies.
We use cookies and pixel tags to track usage of the Platform and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and Platform interaction, to identify trends and obtain statistics so that we can improve our Platform. There are generally three categories of cookies used on our Platform:
Your browser can help you manage cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly. There are also general resources for opting out of interest based advertising available on the websites of the Network Advertising Initiative and the Digital Advertising Alliance.
Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.
USING the HighPeak Platform with Third-Party Products and Services
Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
If you choose to connect your HighPeak account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies.
Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.
QUESTIONS, Feedback and Metrics
We welcome questions, comments, and concerns about our privacy policy and privacy practices.
You may also contact Customer Services at support@highpeakco.com